Trade fair presence – IAA TRANSPORTATION 2018

Transportation wants Transformation – we design the way.

Mission:Traton is the newborn, overarching brand of MAN, Scania, Volkswagen Caminhões e Ônibus and RIO. The task was the trade fair appearance and simultaneous launch of the corporate design. The communicative focus is consistently the claim of the modern, newly founded company: Traton - Transforming Transportation.

Implementation:Changeability, openness and exchange form the essence of the communication. The brand as an umbrella and impulse generator is consistently transferred to the stand design. Those familiar with classic commercial vehicle communication will immediately notice the independence of the brand identity with natural materials, unseen color code and the invitation to feel comfortable and communicate.

Competences

Architecture, communication, corporate development, graphics, media

Client: Traton SEYear: 2018Awards: Iconic Awards 2019 (Winner Kategorie Architecture, Winner Kategorie Communication); Automotive Brand Contest 2019 (Winner Brand Design; Winner Architecture & Events)

Photos: Jan Dada | www.jandada.com

Trade fair presence – IAA TRANSPORTATION 2018

Transportation wants Transformation – we design the way.

Mission:Traton is the newborn, overarching brand of MAN, Scania, Volkswagen Caminhões e Ônibus and RIO. The task was the trade fair appearance and simultaneous launch of the corporate design. The communicative focus is consistently the claim of the modern, newly founded company: Traton - Transforming Transportation.

Implementation:Changeability, openness and exchange form the essence of the communication. The brand as an umbrella and impulse generator is consistently transferred to the stand design. Those familiar with classic commercial vehicle communication will immediately notice the independence of the brand identity with natural materials, unseen color code and the invitation to feel comfortable and communicate.

Competences

Architecture, communication, corporate development, graphics, media

Client: Traton SEYear: 2018Awards: Iconic Awards 2019 (Winner Kategorie Architecture, Winner Kategorie Communication); Automotive Brand Contest 2019 (Winner Brand Design; Winner Architecture & Events)

Photos: Jan Dada | www.jandada.com